Feminist Knitting: How stitching together a visual statement for the Women's March created a movement


  • Mia Moody Baylor University
  • Robert Rogers Baylor University
  • Franci Rogers Baylor University


After a divisive 2016 U.S. presidential election, a large segment of the population took to social media to express their frustrations and to find solace in the unity created by the Pussyhat Project. This content analysis focuses on how Facebook users framed the social movement. Findings indicate social media allowed a directed viewpoint of a single voice to catch momentum. The phenomenon of a fiber art project became an iconic visual symbol of the Women's March and helped raise awareness about women's issues and advance human rights.



Author Biography

Mia Moody, Baylor University



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